It’s Too Late to Save The Common Web (Robert Scoble) — paraphrased: “Four years ago, I told you all that Google and Facebook were evil. You did nothing, which is why I must now use Google and Facebook.” His list of reasons that Facebook beats the Open Web gives new shallows to the phrase “vanity metrics”. Yes, the open web does not go out of its way to give you an inflated sense of popularity and importance. On the other hand, the things you do put there are in your control and will stay as long as you want them to. But that’s obviously not a killer feature compared to a bottle of Astroglide and an autorefreshing page showing your Klout score and the number of Google circles you’re in.